Franco’s passion for hair originated in Neuchâtel Switzerland at age 17. After 3 years of apprenticeship and as an active junior medalist member with CAT, Franco moved to Boston MA in 1985 and started working at Dellaria Salons. This long partnership with the Dellaria Salons organization as a trainer, salon manager and product consultant, extended his passion for educating Junior Stylists.

Today as the Creative Director for Dellaria Salons, Franco’s simplified cutting & styling and coloring teaching methods have paved the way to a new educational training model: Basic, Advanced and Elite Pyrametrics and Framesi Color teaching program. Since October 2015 these two accelerated 3 Phase cutting & styling and coloring methods are the pilar of in-house education at Dellaria Salons. Franco’s combined team effort, along with three other long time endowed stylists and mentors, will stand as a stake of innovation, excitement, and inspiration for the next generation of young talents at Dellaria Salons.

Franco is also an IST Italian Style, USA Member since 2017 with Framesi

On March 20th, 2023, Franco and Dante opened their own Dellaria Salon franchise at Wareham Crossing. This new salon location inspired by the era of the 1980’s, captures the studio mood and a teaching classroom like backdrop for inspiration, opening the door to the next decade into the beauty industry.

Franco specializes in hair education, hair transformations (cutting & coloring), short cuts, curly hair and Framesi Waving, Smoothing & Straightening systems!